Built on a job site, not in a boardroom

Missed calls are lost jobs. I built the fix.

I ran a 15-person GC and a 5-person handyman company. We lost deals to missed calls — so I built a system that answers them in minutes, trained on your prices, your voice, your way of doing business.

Missed call→ Text in seconds→ Questions answered→ Job on your calendar

Book a 10-minute call 480-721-6931

Your team approves every price and date. Nothing commits without you.

Missed call from (480) 555-0142 · 2:14 PM

2:14

Summit Handyman Co.

SMS · (480) 555-0142

Hey, sorry we missed your call — this is Summit Handyman. What can we help with today?

Hi, my bathroom faucet is leaking pretty bad under the sink

Got it. Is it a slow drip, or actively spraying / flooding?

Slow drip, been going a few days

Good to know — not an emergency. Roughly how old is the fixture?

10+ years probably

Thanks! Based on that, a faucet repair or swap usually runs $185–$340 depending on parts. Want me to grab you a spot this week?

Yeah that works, what do you have?

Thursday 10am or Friday 1pm — which's better?

Thursday 10am works

2:18 PM

You're booked — Thursday 10/8 at 10:00 AM. We'll text a reminder the day of. Anything we should know before we arrive?

Nope, that's it. Thanks!

Perfect, see you Thursday 🙌

Missed call → text → booked in 4 minutes. No voicemail tag. No waiting.

The leak

Every missed call is a lead that goes cold.

After hours and weekends, it's worse. You pay to make the phone ring — ads, referrals, word of mouth — and a chunk of those calls never get a real response.

52%

of inbound home-service calls actually get answered by a person¹

$90.92

average cost of a single home-service lead from paid search²

+10.51%

year-over-year rise in what that lead costs you²

You're paying more every year for leads, and half of them hit a voicemail. The fix isn't more leads. It's answering the ones you've already bought.

THE MATH What every 100 calls costs you 100 calls come in \to 35 go unanswered 3 \times 47% were real leads 3 \times 49% would have closed 3 = 8.1 jobs lost That's a rate, not a guess about your volume — eight paid jobs gone for every hundred calls that hit your line. Nobody logs them, because a call nobody answered doesn't leave a record. Now run it against your actual numbers.

Find your number

Run it on your trade, your phone, your close rate.

Pick your trade and the numbers start from what's typical for that work — not one blended average stretched across every shop. Then correct them to yours.

Your trade

Inbound calls a month

350

Last month's total off your phone bill or call log.

Your close rate on a real lead

48%

Of the leads you actually reach, how many turn into paid work.

— calls a month nobody picks up³

→

— jobs lost

→

— a month — a year

BREAK-EVEN

—

Job values come from Angi and HomeAdvisor cost data.⁴ Starting call volumes and close rates are typical for each trade, not published figures — they're editable for exactly that reason. High-ticket replacement work closes lower and rings less often than service work, which is why the defaults move when you change trades.

Compare your monthly number to $570–$1,900. That's the whole argument — the rest of this page is just how it works.

Noah Culbertson

Founder, Leverline — Phoenix-born, Flagstaff-based

15 person GC — JOA Trades

5 person handyman company — Measure Twice Handyman

$1M+ scaled the handyman company past

Not a tech founder

I worked construction before I tried college, and college wasn't it. So I went back to building things — this time companies instead of houses.

My partner and I started JOA Trades, a general contracting company. The first thing I fixed was estimating: what used to take days to turn around, I got down to a few hours, without cutting the number short.

Then I built a handyman company from scratch — Measure Twice Handyman. I set up a system that responds to and vets every lead before I'm ever in the loop, so the customer isn't waiting on me to see a phone. I scaled it past $1M.

Somewhere in the middle of both, I noticed the leak was never really about getting more leads. It was what happened after the phone rang — the follow-up that didn't happen, the invoice that sat too long, the estimate that took a week when it should've taken an hour. Every shop I talked to was losing money the same handful of ways. That's what became Leverline.

How it works

The mechanism, not a black box.

Every step runs on rules and a voice trained on your company — not a bot reading a script.

Inbound call comes in

To your existing business line. Nothing changes for the customer.
Missed call detected → instant text

If it goes unanswered, the system sends a text within seconds: an apology plus the first follow-up question.
Replies are captured and routed

Urgent or high-value jobs get flagged for a human. Everything else gets handled by the system directly.
Qualified leads book directly into your calendar

No back-and-forth. The customer picks a slot that's actually open.
Your work phone gets a confirmation text

You know what's booked, when, and why — before you ever pick up the phone.
Preset quick quotes go out where applicable

For jobs that don't need a site visit, a price can go out fast, based on rules you set.
Your team confirms anything touching price or date

The system moves fast. It doesn't commit your business without a human saying yes.

Note on AI voice answering: it's available, but we don't recommend it — we've found people get turned off talking to a voice bot. Speed plus human judgment wins. You keep control.

Why minutes matter

Speed isn't a nice-to-have. It's the whole game.

7×

more likely to qualify a lead when you respond inside an hour instead of after it. Harvard Business Review, across 1.25 million leads.⁵

8×

higher conversion when the first response lands within five minutes — from 5.7 million inbound leads.⁶

57%

of first call-backs happen more than a week after the inquiry. That's the bar you're clearing.⁶

And answering isn't enough on its own: 55% of home-service businesses never actually asked a qualified lead to book the job.¹ That's why step 4 exists.

Trained on your company, not a template. A handyman shop that bids over photos gets a different system than a GC running hard bids. Your prices, your voice, your process — it adapts to how you already work.

What's included

Straight answer on what you get.

Included

Missed-call detection + immediate SMS response
Follow-up question capture + lead triage routing
Calendar booking + work-phone confirmation
Preset quick-quote module for applicable jobs
Weekly plain-language reporting
Setup: install, config, test, team handoff
Ongoing: monitoring, adjustments, reporting, exception handling
Per-company training on your prices, goals, voice, personality, and workflow

Not included

AI voice answering (available — not recommended)
Automatic price or date commitment without human approval
Lead generation. We don't create or supply leads — this is response and capture of the leads you already have
Guaranteed jobs or revenue. We drive response and booking; outcomes depend on your pipeline and follow-through

Pricing

No mystery quote. Here's the invoice.

A base that keeps the system running, plus a fee for every appointment it actually books — sized to the work you do, because a $300 drain clear and a $30,000 remodel aren't the same job. Or test it 30 days first and pay only for what it books.

Service

High Volume

Average ticket under $1,500 — plumbing, HVAC repair, electrical, handyman, cleaning, pool, garage doors.

One-time setup — install, configuration, testing, team handoff $997

Monthly base — system, monitoring, reporting, support, exception handling $397 /mo

Per booked appointment it puts on your calendar $50

Typical month $570–$900 hard cap below

Your ceiling, by inbound call volume

Up to 250 calls/mo$997

251–600 calls/mo$1,797

600+ calls/mo$2,497

You will never be billed a dollar over your ceiling, in any month, for any reason. It steps with call volume because a 700-call shop is a different amount of work than a 150-call shop — but within your band, a record month costs you nothing extra.

Book a fit check

30-Day Pilot

Test It First

Any trade. Thirty days on your real leads, before you commit to a base.

One-time setup $497

Per booked appointment through the system $95

Monthly base $0

Due to start $497 + $95 / booking

30 days, real leads, no base and no contract — you only pay when it books. If it doesn't work, you walk. If it does, you move onto a plan: $50 a booking on Service work, $250 on Project work. You'll know which one you are before the pilot starts, not after.

The guarantee: if we don't deliver at least 2 booked appointments from previously missed leads in 30 days, the $497 setup is on me. No hoops, no fine print.

I only run 3 pilots at a time to keep quality high. Next opening: September 2026.

Start the pilot

Project

High Ticket

Average ticket $1,500 and up — roofing, windows & doors, landscaping, painting, remodels, general contracting.

One-time setup — install, configuration, testing, team handoff $1,497

Monthly base — system, monitoring, reporting, support, exception handling $897 /mo

Per booked appointment it puts on your calendar $250

Typical month $1,150–$1,900 hard cap below

Your ceiling, by inbound call volume

Up to 250 calls/mo$2,497

250+ calls/mo$3,497

Fewer calls, far bigger jobs. A booking here is a $6,000 replacement or a $30,000 remodel, not a $300 service call — so it's priced against what it's worth, not against how many of them there are. And it's billed when the appointment is on your calendar, not when a name shows up in an inbox.

Book a fit check

THE FINE PRINT THAT ISN'T FINE PRINT

What counts as a booked appointment

You're paying per booking, so you deserve to know exactly what trips the meter. This is the whole rule, not a summary of one.

You're billed for it

A caller your team missed, who Leverline texted, who replied, and who took a time on your calendar.
The first appointment from that caller. Reschedules of the same job are free, however many it takes.
The booking survived your confirmation window — it was still on the calendar when you saw it.

You're not billed

Anyone who reached a human on your team. If you answered it, it isn't mine.
A caller already on your books with an open job or a live quote.
Cancellations and no-shows — credited on the next invoice automatically. You don't have to ask.
Spam, robocalls, vendors, wrong numbers, applicants.
Anything outside your service area or the trade rules you set.
Any booking your team declined, if you've asked to approve them first.

The whole point is where the risk sits. A lead service bills you for the phone number and lets you go find out whether it turns into work — which is how a shop pays for ten leads, wins three, and files the rest under marketing. Here nothing bills until an appointment is on your calendar, and it comes off again if that appointment doesn't hold. The chance of it not becoming a job stays with me, where it belongs.

Every billable booking is itemized on your weekly report — call time, the text thread, and the calendar entry, so you can check any one of them in about fifteen seconds. Disagree with a charge and it comes off. I'm not going to argue with you over one booking and lose the account over it.

What it costs to build this yourself

Software, integrations, a VA to run it, weeks of testing, and someone to fix it when it breaks. We've already done that part. The pilot lets you test the finished version at almost no risk.

Proof

Run in our own shops. Then in theirs.

$35,000

in booked work — in one month

HVAC companyLive client

$12,000

in booked work — in one month

About 30 jobs recovered, at a ~$400 average ticket. Small jobs, high volume — that shop's phone rings a lot.

Handyman companyLive client

Two paying clients, both still running. Anonymized until they okay being named — ask on the call and I'll tell you what I'm allowed to.

Before either of them, it ran in our own companies — a 15-person GC and a 5-person handyman business. The system handled missed calls, followed up, booked appointments, and sent quick quotes where it made sense. I wasn't going to sell a contractor something I hadn't already trusted with my own phone.

JOA TradesGeneral contracting, hard bids

Measure TwiceHandyman, scaled past $1M

Both figures are a single month of booked work — not pipeline, not quoted, not projected, not a running total.

What we need from you

Short list. Nothing exotic.

Lead flow / phone routing access — so missed calls and inbound inquiries route into the system

Calendar access — so bookings land directly in your schedule

Pricing rules — for the quick-quote module, where applicable

Who approves prices/dates — one contact or role

Team contact — for confirmations and handoff

Your voice, your process — your way of doing business, so the system fits you instead of the other way around

Fit check, not a pitch

Ten minutes to find out if this fits your shop.

Bring your phone logs. We'll find where the leads are leaking and tell you straight if this is worth it. Most shops start with the 30-day pilot — $497, pay per booking, and if it doesn't book two jobs you didn't have, the setup is on me.

Start the 30-day pilot 480-721-6931

Only 3 pilot slots run at a time · next opening September 2026